A creative heart · The story behind Apapa

The heart behind the little outfits

A creative heart.
A little world
of wonder.

Born from a love of making beautiful things, and inspired by the everyday magic of motherhood. Welcome to my little world.

An embroidered lavender baby dress, floral hoop and sketches on a sunlit craft tableFrom a little idea, something lovely.
Little hands. Endless possibilities. The smallest moments leave the biggest memories. Let them be little. Let them be lovely.

Hello, I'm Sreeja Chidurala

A maker by heart.
A mother by joy.

Sreeja Chidurala, the maker behind Apapa
Founder

My story began with a pencil, a piece of paper, and the curiosity to turn something simple into something beautiful. Drawing led me to glass painting, paper crafts, wooden art, and eventually the joy of stitching.

I studied Computer Science and Engineering and worked at Infosys. Technology taught me logic and discipline; art gave me a space for imagination. Both are part of who I am.

Today, I'm a mother to a lovely son, and creativity remains my little space of happiness. I love designing dresses, exploring embroidery, and watching an idea slowly become something you can hold.

Apapa brings those loves together: thoughtful little outfits, a playful eye for detail, and the belief that everyday moments deserve a little beauty.

With love, Sreeja

A little piece of my heart

“For me, handmade art is about putting a little piece of myself into everything I create.”

Sreeja · The creative heart behind Apapa

The things that make me, me

Where imagination
finds its little details.

01 / THREAD & TEXTURE

A story in every stitch

Dressmaking and embroidery turn fabric, colour and a little patience into something personal. I love the quiet beauty of details made by hand.

02 / COLOUR & CURIOSITY

Patterns with personality

Florals, playful shapes and Indian artistry inspire my patterns. With Procreate and traditional techniques, I explore where a drawing might travel next.

03 / ART & EVERYDAY JOY

Beauty in simple things

From painted glass to paper and wooden crafts, making has always been my way of noticing the possibilities in ordinary things.

A baby reaching happily towards her mother's hands, a celebration of little everyday moments

Inspired by the littlest loves

Small beginnings.
So much heart.

Motherhood has opened a beautiful new chapter in my life. The giggles, the growing, the everyday discoveries — they remind me why the little things matter.

Find a little lovely →

Their little world, beautifully dressed

For every kind of special.

A peek into the moments that inspire us.

A little styling inspiration. Ask us about available designs.

Come along for the journey

There's always something
lovely in the making.

Discover new outfits, sketches, and the creative moments in between.

The little clothing world@apapa.inOutfits & collection updates →Inside the creative world@artsandpatternsArt, patterns & works in progress →